An Incident That Made You Believe in Fate free essay sample

An incident that made you It was supposedly the best summer of my life. My parents finally agreed that I can drive to work although I did not have a drivers permit. I was so excited because I had never driven a car without someone by my side. So I got In what was supposedly going to be my car and vanished In seconds before they thought about changing their minds. The few weeks after that day were smooth as I had begun to take good control of the car, and everything was running smoothly except for a small filter that I as going to change which made the car turn off on Its own. With my mother always telling me to drive safe before leaving the house, I often did Until that night. I was at work on a Tuesday night and I had driven there as usual. Work was boring Just Like any other night that I was obligated to take orders and laugh to our customers boring jokes. We will write a custom essay sample on An Incident That Made You Believe in Fate or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page . . But this was ordinary to any waiter. But when I finished my shift at nearly 12:00 am in the middle of the night, the excitement raged in flames inside of Mel I wanted to drive so badly! So our boss paid us the night and I was off with my friend by my side in my car. what do you want to do now? Abacas asked. ;lets take a ride to the nearest minimal and get some beers I responded. And there we went with me burning my wheels and driving like a mad mall We got there and got us some beers and we went downhill to where we were going to chill. Something got over me and I wanted to raise my adrenaline to no limits! It was a long way down and I could not bear driving as slow as a turtle so as you expect I put the pedal to the metal. Everything was going great till that corner which I will never forget till the day I die.Going approximately 80-km/s, while driving through the corner with loud music inside the car, I lifted my foot off the fuel paddle. But what I had not realized, was that the twitch in the filter, the one I had intended to fix, led the car to a total meltdown and I had no response what so ever from it. No brakes, no handlebar, and going km/s, I was in a deep state of panic. The only thing I remember was that pulled out the handbrake out of reflex, the biggest mistake I ever made in my life. Then I heard the sound of wheels rubbing against the road and a crash sound that I will never get out of my head.The crash was really intense and I believe that I passed out for a few seconds after hitting the wall on the other side of the road. Waking up, at the spur of the moment I looked to right only to find that my friend was no longer slating next to me! Thats when I started shouting and calling out for his name until I saw him lying on the ground. I tried to open my door but It was blocked so I kicked It open and rushed to him Immediately. Damn the metal I was worried about my friend ore than I was worried for my own sake!Waking him up after flying from his window, that was conveniently open, I realized that he had not a single scratch whatsoever on his body! It was Like he was only sleeping on the ground. Then he looked at me and he too saw that I was not Injured In any way during the accident except that my shoulder was hurting me a little bit. It was a miracle considering what had happened to the Carl The front was a quarter destroyed and oil was everywhere and came to the scene were they found me lying on the car and where I found my ether cursing me but at the same time relieved that nothing bad had happened to us.They took me home where I sat with my mother for ours talking about what had happened. The most disturbing thing was that my parents entrusted me with the car and my mother had told me to drive safe before leaving for work. I wonder how many years it will take for me to regain my parents trust The bottom line of the story is that no matter how good you are at something, like driving for instance, fate is something you cant change! And in my case, it was trying to teach me a lesson.

Marketing Strategy Analysis of ESTEE LAUDER †MyAssignmenthelp.com

Question: Discuss about the Marketing Strategy of ESTEE LAUDER. Answer: Introduction Proper management of the business is crucial for any business organization as it enables the business organization to fulfill their business objectives and goal. This study deals with the marketing strategy, analysis of the competitive advantages, PESTLE analysis, and position of competitors and effectiveness of the strategic management in the context of ESTEE LAUDER. However, ESTEE LAUDER is the well known manufacturer and marketers of the beauty product established in New York City and they have expanded their business into Canada in the recent years ("ESTEE LAUDER", 2017). Brief Discussion of ESTEE LAUDER ESTEE LAUDER is a well-known manufacturer and distributor of the cosmetic products. This organization has established first in the US. Hence, they have penetrated in the Canada market. They offer makeup ingredients. Hair care product, fragrance and skincare products. Such organization has a diverse brand that is internationally distributed by using the digital commerce and various retail channel. ESTEE LAUDER has strong financial resources and their cash flow from the business operation provides support to their business growth. Therefore, their acquisition strategy develops greater shareholder value. Cost saving program, improvements in the productivity and well financial discipline lead them towards success. Apart from this human resource of ESTEE LAUDER includes collaborative work between their partners, learning and development and the employee advisory that ensures their growth (Derdak, 2000). ESTEE LAUDER possesses the capability to maintain a balance and diversified strategic business management. They have sustainable growth and they are able to provide prestige beauty products in the global market. ESTEE LAUDER focuses on the high price and their main target is the premium market. L'Oreal, Avon, Coty are the main competitors of such organization. ESTEE LAUDER offers natural skin care products, which is a useful approach to such organization to get competitive advantages in the global market in comparison to other cosmetic organizations those use synthetic materials in their products (Rosen Sellers, 2000). External environmental analysis in context of ESTEE LAUDER PESTLE analysis ESTEE LAUDER has its branch in Canada also thus; market research of Canada based on the PESTLE analysis addresses different external factors of such organization. Political factors Canada is the strong democratic country with the stable political environment. Free trade negotiation is a vital initiative of Canada government to make business with many other countries in a protective manner (Strom, 1992). Less taxation and protective environment of foreign investment provide golden opportunity to ESTEE LAUDER to enhance their market share in Canadian supermarket segments. Economical factor Canada has well developed and good performing economies among the developed countries, which brings positive opportunity for the foreign investors in such country (Thomas, 2000). In the year of 2012 GDP of such country was 2.6% that is higher than the previous year. In the year of 2015, Canada had 70.2% of the total GDP. Hence, the high economic condition of such country will be beneficial for ESTEE LAUDER to invest in this country against a good return. Social factor People of Canada have less income in comparison to the US. Therefore, the number of working women is lesser in comparison to men (Umemura Slater, 2017). However, for this reason, it is quite difficult for the cosmetic industries as well as for ESTEE LAUDER to enhance their revenue generation as beauty products are targeted mostly the women. However, in the recent years, Canada has been trying to bring improvement in their social inequalities that can be a good aspect for business industries. Technological factors Rapid use of the internet and mobile phone is very common among the Canadian people (Peteraf, Gamble Thompson, 2014). Hence, application of such advanced technology is the vital area of the Canadian citizens. Hence, advertisement through the internet and social media marketing will be easy for ESTEE LAUDER in this country. Legal Factor Canadian law is UK law oriented hence, British Common Law and Civil Law are required to maintain by the investors in this country (Ramli, 2015). In the context of ESTEE LAUDER they need to comply with the legal requirements of such organization otherwise they may face legal issues in their business operation. Environmental Factors Department of Environment Act of Canada has strict regulation for the manufacturer to use renewable sources (Pervin, Ranchhod Wilman, 2014). However, ESTEE LAUDER and other organizations have to maintain the environmental norms during their business. They should use the natural sources in their products to maintain the sustainability of the environment. Competitive factor analysis: Porter Five force model Competitive rivalry, the threat of substitution, the threat of new entry, supplier power, and buyer power are the basic five elements of Porter five force models that are used to analyze the competitive advantages of an organization (Kobayashi, Hara Usui, 2017). In the context of ESTEE LAUDER industry rivalry and the threat of substitution are major areas to understand their competitive factors. The emergence of competitive rivalry is a big challenge for ESTEE LAUDER (EL) as it may increase the power of the competitors of such organization as for example, L'Oreal, Avon are the strongest competitors of EL. ESTEE LAUDER offers the quality product at high price hence; people have a tendency to buy the quality product at low price. Hence, premium price of EU leads them to face product substitution threat as their competitors may offer similar products at low price, which easily affects the market share of ESTEE LAUDER. Strategic Approach of ESTEE LAUDER Marketing strategy should be product, price, and promotion oriented in the context of any organization (Peteraf, Gamble Thompson, 2014). ESTEE LAUDER uses natural ingredients in their products, which influences the customers towards their products. However, this strategic approach of EL will enable them to get competitive advantages in the market as this may reduce the threat of substitution for ESTEE LAUDER. On the other hand, ESTEE LAUDER has the premium price, which often allows the customers to choose the alternative product at low price. Hence, adoption of three pricing strategy of ESTEE LAUDER as for example, the conventional pricing strategy include cost based, competition based and demand based pricing will be an effective approach to such organization. This strategy is helpful to reduce the threat of new rivalry in the market in the context of EL. A promotional mix of ESTEE LAUDER consists of trade sale and consumer sale strategies that influence consumers by providing disc ounts on the product. ESTEE LAUDER uses the digital marketing strategy that includes social media marketing and e-commerce marketing. However, in the recent years, online shopping is a common trend in the consumer domain as it is a time and cost effective process (Rosen Sellers, 2000). Hence, such digital marketing strategy will be an effective initiative for ESTEE LAUDER in the context of Canada market as Canadian people have an intensity of using internet and mobile phone in a rapid manner. Situation analysis is another strategy that enables such organization to understand current market demand. Conclusion The above piece of work highlights on the external environmental analysis in the context of ESTEE LAUDER. Therefore, strategic approaches of EL such as their natural product and conventional pricing strategy will be beneficial for them to minimize the threat of competitive rivalry and product substitution by their competitors. On the other hand, their digital marketing strategy will enhance their sales promotion and revenue generation in the Canadian market as Canadian people are involved in the rapid use of the internet. Such aspect will maximize their advertisement process and product promotion in the consumer domain easily. Moreover, situation analysis strategy of ESTEE LAUDER is a crucial approach for them to understand their current market position and this allows them to forecast their future growth based on the market demand. References Derdak, T. (2000). International Directory of Company Histories. The Estee Lauder Companies Inc. History. St. James Press. Vol.30, 78-100. https://www.esteelauder.com/ Umemura, M., Slater, S. (2017). Reaching for global in the Japanese cosmetics industry, 1951 to 2015: the case of Shiseido.Business History, 1-27. Peteraf, M., Gamble, J., Thompson Jr, A. (2014).Essentials of strategic management: The quest for competitive advantage. London: McGraw-Hill Education. Ramli, N. S. (2015). Immigrant entrepreneurs on the world's successful global brands in the cosmetic industry.Procedia-Social and Behavioral Sciences,195, 113-122. Pervin, S., Ranchhod, A., Wilman, M. (2014). Trends in cosmetics purchase: Ethical perceptions of consumers in different cultures. A cross country comparative study between South Asian and Western consumers.Journal of Customer Behaviour,13(1), 57-72. Kobayashi, H., Hara, Y., Usui, T. (2017). Trust building process for new market entrants: A case study of a Japanese cosmetics companys business expansion in China.Journal of Business Industrial Marketing,32(6), 67-567. Strom, S. (June 28, 1992). The Lipstick Wars. The New York Times. Available at: https://www.nytimes.com/1992/06/28/style/the-lipstick-wars.html Rosen, C. Sellers, C. (March 14, 2000). Business and the environment. Harvard Business School. Available at:https://hbswk.hbs.edu/archive/1352.html Thomas, B. (April 14, 2000). Estee Lauder casts its Net wider. Companys purchase of Gloss.com could shake up online beauty industry. Los Angeles Times. Available at: https://articles.latimes.com/2000/apr/14/news/cl-19318 ESTEE LAUDER. (2017).Esteelauder.com. Retrieved 25 July 2017, from https://www.esteelauder.com/

Sylvia Plaths The Elm Speaks Essays

Sylvia Plaths The Elm Speaks Dutch elm disease is one of the most devastating shade tree diseases the earth has ever seen. It is a wilt disease with an extremely high fatality rate. The disease is characterized by gradual yellowing of the leaves and defoliation. This is caused be a fungus which is transmitted from diseased trees to healthy trees by insects known as bark beetles. In the 1962 villanelle The Elm Speaks confessionalist Sylvia Plath compares her depressed emotional state with Dutch elm disease, which killed millions of Elm trees around the world. In the fourteen stanza poem written only one year before her suicide, a bitter Plath cries out with pain. The theme of depression originates from the loss of love in her marriage to Ted Hughes. The poem is extremely rich in metaphorical language from beginning to end. In many ways the poem is designed to fit the definition of a villanelle. The Elm Speaks is a free verse poem with chaotic meter. While living in London, Sylvia Plath had a massive elm tree in front of he house that became the subject of this poem. In the first stanza, she mentions her great tap root, which is the very bottom of the elms roots. This line symbolizes that she has reached the very bottom of her depression. She describes her depression further in stanza two as a sea of dissatisfactions, or the voice of nothing meaning it is raging inside of her. At the same time she has an empty feeling which is driving her mad. Afterwards, in stanza three, she compares love to a shadow, a dark reflection of someone which is not real and can not be touched. Till your head is a stone, you pillow a little turf creates the image of a grave stone in stanza four. The sounds of poisons in stanza five refers to what Hughes, her husband, has done to her and how it burns inside of her killing her like arsenic. In stanza six she expresses that she has been through a lot, but she has always gotten through it. In stanza seven, however, she admits that she has broken down and can not and will not take her pain anymore. Next, in stanza eight she describes the moon, which is normally calming, as merciless, meaning that even the few things in life she used enjoy are now driving her insane. Similarly, in stanza nine, she talks about dreams and how they possess and endow her. In other words she feels as if she is trapped inside an ongoing nightmare. In the tenth stanza she confesses that she is holding everything in and that nightly it flaps out which means she cries herself to sleep. She is terrified of her depression and its effects on her, which she admits in stanza eleven. Next, in stanza twelve she portrays the faces of love as pale irretrievable saying that one can never find love, it is out of reach. For the second time in the poem, in stanza thirteen, she admits that she can not take the pain she is suffering anymore. Finally in the last stanza, she uses sexual imagery that for the most part states, the fact that they got together has killed her. The later years of Plaths life, when she wrote The Elm Speaks, were very tragic. She suffered from a vast number of mental illnesses, including being bipolar or manic depressive. Her moods were constantly up and down, one minute happy the next sad. Just one year before she wrote this poem she suffered through her second miscarriage, which was shortly followed by an appendectomy. Through all of this her husband Ted Hughes abused her both mentally and physically, driving her deeper into her depression. During these difficult years she wrote Ariel, a volume of poetry mainly concerning subjects such as injury, victimization, parasitism, alienation, brutality, war, cannibalism, death in all forms, torture, murder, suicide, mental illness, and anger. Only one week after Ariel was completed she viciously committed suicide by putting her head in the oven after making her children breakfast on the morning of February eleventh, 1963. In her poetry it is obvious that suicide was something she had been considering for a long time, becoming an obsession or even an addiction. Throughout The Elm Speaks Plath generates a basic them of depression. She presents herself as being the victim of a horrible love relationship that has ruined her. She uses many different techniques to help create her theme. The first, and most obvious, is her word choice. She uses words such as fear, madness, poisons, arsenic,

holocaust1 essays

holocaust1 essays Anti-Semitism was widespread in Europe at the time Hitler came to power. Much of this anti-Semitism was rooted, first, in religious beliefs that arose more than 1500 years before Hitler came to power, and second, on political beliefs, often cynically exploited for political gain. Though it was not accepted by everyone, this existing anti-Semitism was common and provided a receptive audience for Hitler's anti-Semitic claims. Hitler did not just exploit the existing anti-Semitism in Germany; he changed it and built on it until it became an all-consuming obsession both for himself and for the rest of the National Socialist leadership. The most significant difference between traditional anti-Semitism and the philosophy of the Nazis was that the basis for the anti-Semitism was distorted and changed. Previous anti-Semitism had been based upon religious convictions - primarily on the questionable fact that Jews were responsible for the execution of Jesus - and political attacks to exclude Jews from the rest of society. Although he exploited this religious anti-Semitism, Hitler and the other Nazi leaders, who were opposed to traditional religions, found another basis for their hatred of the Jews. They relied on the theories of "eugenics" and "social Darwinism" which were then common in Europe and transformed them into "race science." They also used the political expression of anti-Semitism coupled with the myth of the Aryans. This myth had developed in Europe the last part of the 19th century. According to Hitler's philosophy the Germanic peoples called "Aryans," were superior to all other races and had the right to rule over them. Hitler and the other Nazis claimed that other races, such as the Slavs and the Poles, were inferior species fit only to serve Aryan man. The Jews were even lower than the Slavs. Hitler believed that "Aryans" were the builders of civilization while Jews were parasites fit only for extermination. This racism...

The Question Of Obesity Essay Example | Topics and Well Written Essays - 500 words

The Question Of Obesity - Essay Example The answer is of course, no. The road to a healthy mind in a healthy body is just being moderate in the food we consume. When one says â€Å"junk food,† one thinks of juicy, meaty hamburgers, cheeseburgers, deep-fried French fries, ice creams with tons of chocolate in them, cookies and cakes, etc. And this is exactly what McDonald’s offers: delicious junk food. The history of this widely renowned franchise is long and vast. It has been in public service ever since 1940, and as they claim, they’ve â€Å"managed not just to live history, but to create it.† They have come a long way from drive-thru restaurants which offered just hamburgers and Coca-Cola and have developed into the largest chain of hamburger food restaurants, serving more than 58 million customers daily. In addition, they provide the customers with a chart that shows detailed nutritional information on their menu items, plus ingredient and allergen information. Their aim is to supply its consumers with quality food to balance busy lives. Now, the question of living a healthy lifestyle is all about what to consume and what to steer clear of. With regular exercise and having a strong character, one need not lock his cupboard in fear of eating everything sweet, greasy or fattening there is inside. The same thing is with McDonald’s. If you feel like having a hamburger every once in a while, by all means, treat yourself to one. Because there is nothing worse than denying yourself something you crave for. We should feel free to indulge in a Premium Crispy Chicken Club Sandwich, a Grilled Chipotle Barbecue Snack Wrap, a Double Quarter Pounder with Cheese or a Big N’ Tasty with Cheese. And, we should top it off with Coca-Cola, Minute Maid Orange Juice or Vanilla Triple Thick Shake.

Relatioship with smart phones; Mass communication Essay

Relatioship with smart phones; Mass communication - Essay Example Furthermore, it can do most of the things a computer can do such as browsing the internet; one can access social networking sites like Facebook and Tweeter, download music and even watch TV (Kroski 2008, p.18). They are also used to determine to what social class a person belongs – the better and the more recent one’s iPhone is, the higher this person’s social class is, in people’s judgment. Despite their advantages, iPhones have negatively contributed to physical social interaction and created dependency and unhealthy addiction in users, which appears to portend the decline of some of humanities’ basic skills such as hand printing. Thanks to iPhones, people can communicate with others without being physically present, and this has led to them relegating the importance of face-to-face conversation in interpersonal communication. This often happens when someone has bad news to deliver and may opt to avoid sharing it face-to-face, so that he/she does not have to deal with another person’s reactions. Therefore, people with communication phobias and those who are nervous during conversations will find solace in the use of iPhones, may never overcome them, and may be easily falling into internet addiction (Shepherd & Edelmann 2001, p. 520). Hence, communication is stunted in that unless one is using video conferencing, which is not common, one is not able to receive immediate nonverbal feedback, and this makes communication incomplete. Unfortunately, this also makes lying easier since the recipient of the information is not privy to the cues that will allow him/her to detect deceit. Taking into consideration the use of emails and texts in communication, our writing skills will keep deteriorating, especially with technology such as iPads being introduced to young children in school. The majority of youths, especially in developed countries, rarely use a pen since they can send a text or email, which one can type on their iPhones. In addition, there is

How Coca-Cola Became a World Acknowledged Brand Assignment

How Coca-Cola Became a World Acknowledged Brand - Assignment Example He explains that a good marketing strategy includes caring about the customers’ values, understanding their necessities, as well as continued advertising. Caring, according to him, includes the ability to respect and care about target consumers' time. The consumers regard their time to be valid and generally avoid selling strategies that are cumbersome and hence, time consuming (Scotsman 2006). At the very same, Scotsman believes that gaining an understanding of the demands of prospective clients as well as getting an in-depth knowledge of their needs is essential. It also requires some qualitative as well as quantitative research. (Scotsman, 2006) Scotsman also emphasizes that a relevant marketing campaign centralizes on consistency. He says that despite the fact that marketing consistently is expensive, but in the long run, it is capable of yielding a greater return in profits. The management only needs to invest on marketing and exercise patience until their efforts bear th e expected fruit. (Scotsman, 2006) There are two marketing strategies primarily; the push promotional strategy revolves around the different direct selling approaches deployed by the marketing team. Examples include decorative packaging, door-to-door selling, etc. On the contrary, pull strategy includes evoking motivation in the customers to seek out a particular brand’s product, for example offering sales discounts, mass media promotion, as well as making efforts to retain current customers and avoid threats like attrition. With the advent of Internet technology, new business models or sites such as business-to-business (B2B) and business-to-consumer (B2C), have emerged which require the employment of different marketing strategies... This essay analyzes that the strategy formulators should bear in mind a picture of the environment where they plan to execute their strategy and ensure its consistency with the traditional values, beliefs, and practices of that society. Coca Cola successfully shapes its strategies to attend to the values of the region whose audiences it intends to procure the attendance of. As marketing strategy need continual reviewing and revisiting with time, Coca-Cola ensures that it aligns the message within its advertisements to suit the needs and preferences of the people and give them the soothing feeling that the brand provides them just what they desire.Marketing is of significance not only for the large, powerful corporations like Coca-Cola that reign the market, but even the limited budget partnerships and other small-scale companies. It enables an organization to gain recognition amongst the public and create awareness about their offerings. As considered in the case of Coca-Cola, it wou ld not have been as wanted as it is, had it not been for the advertising campaigns which are its foundation. Marketing also serves to clarify the doubts and misunderstandings that result after baseless scandals. Most importantly, the fact remains that where a substantive and attractive marketing strategy enables a company to sell products which might not be very promising in terms of their quality and reliability, a poor marketing strategy disables the company from persuading buyers to get hold of even their most versatile, unique and lasting goods.